Brittney Malpeli
Brand, Campaign & Creative Direction
GOOD
IDEAS
FEEL
LIKE CULTURE
Good ideas don’t come from trends, they come from understanding people.
I look at behaviour, culture and everyday moments and turn them into work that feels relevant.
As a Creative Director with over 10 years’ experience working across brand identity, campaign development and design systems for global consumer brands, I focus on shaping clear visual direction from concept through to execution across multi-market environments, balancing strategic thinking with strong creative craft.
A NEW DIRECTION
FOR TOMTOM
TomTom needed more than a product launch, it needed a shift in how the brand showed up.
I led the creative direction from the ground up, redefining the visual language and building a 360 campaign that repositioned the product and the brand.
From identity to rollout, every touchpoint was designed to feel bolder, more human and impossible to ignore.
SWAPFIETS
REBRAND
Most bike brands take themselves very seriously, especially in the Netherlands.
Swapfiets was different...What started as a playful, student-first brand needed to grow up, without losing the charm that made people love it in the first place.
The rebrand made it feel more considered and open to a broader audience, while keeping its personality intact and avoiding dissapearing into the sea of overly serious, modern bike brands.
SELECTED CLIENTS
