Brittney Malpeli - CREATIVE DIRECTION
GOOD
IDEAS
FEEL
LIKE CULTURE
Good ideas don’t come from trends, they come from understanding people.
(Un)fortunately, people are chaotic but that’s where it gets interesting.
I look at behaviour, culture and everyday moments and turn that into work that feels relevant.
Because looking good is easy. Making people care is not.
A NEW DIRECTION
FOR TOMTOM
TomTom needed more than a product launch, it needed a shift in how the brand showed up.
I led the creative direction from the ground up, redefining the visual language and building a 360 campaign that repositioned the product and the brand.
From identity to rollout, every touchpoint was designed to feel bolder, more human and impossible to ignore.
SWAPFIETS
REBRAND
Most bike brands take themselves very seriously, especially in the Netherlands.
Swapfiets was different...What started as a playful, student-first brand needed to grow up, without losing the charm that made people love it in the first place.
The rebrand made it feel more considered and open to a broader audience, while keeping its personality intact and avoiding dissapearing into the sea of overly serious, modern bike brands.
SELECTED CLIENTS
