WHO'S BRITTNEY?

I’m Brittney, an Amsterdam-based Creative Lead and Art Director with 10+ years of experience building brands, campaigns and creative teams across global consumer businesses. Currently leading the BUC creative team at TomTom, I work across brand and product campaigns from concept through to production and rollout. Spanning film, photography, motion, digital, social, CRM, OOH and retail.

I LOVE WORKING WITH CURIOUS, COLLABORATIVE PEOPLE
WHO WANT TO MAKE WORK THAT PEOPLE CARE ABOUT.

My background crosses sport, fashion, mobility and technology, from six years at adidas in Melbourne to leading the creative team and brand evolution at Swapfiets in Amsterdam.

I love turning strategy into strong creative ideas and building visual worlds that connect with people. Whether I’m shaping a campaign, directing a production or leading a creative team, I care about the same things: a clear idea, excellent craft and work that makes people feel something.

Outside of work, you’ll find me in a spin class, visiting arthouse cinemas, walking my dog Elvis and most definitely checking out the latest restaurant to pop up with a good wine list.

Oh and whenever I get the chance, I’m escaping to the mountains for a hike!

WORK EXPERIENCE

TOMTOM

Amsterdam HQ - Global role.
Head of Creative for consumer.
3 years.

SWAPFIETS

Amsterdam HQ - Global role.
Creative lead & SNR graphic designer.
3 years.

ADIDAS

Pacific HQ.

Graphic & apparel design.

6 years.

FREELANCE
CREATIVE DIRECTION
& DESIGN

I lead TomTom’s in-house creative team across global brand and product marketing, taking creative from early strategy and concept development through production and multi-channel rollout.

Working closely with marketing, product and business teams, as well as agencies and production partners. I translate briefs into distinctive creative ideas and visual stories across film, photography, motion, digital, social, CRM, performance, OOH and retail.

Alongside campaign development, I help shape the creative standard of the brand, guide teams and partners and present and defend creative direction with senior stakeholders.

I joined Swapfiets as a Senior Graphic Designer before moving into the role of Creative Lead, leading the in-house creative team across brand and campaign work.

I helped evolve the visual identity and creative direction of the brand, developing campaigns and creative across digital, social, CRM, OOH, retail and brand activations.

Alongside hands-on creative direction, I led and supported the creative team, worked closely with stakeholders across the business and helped establish the systems, guidelines and standards that kept the brand consistent as it grew across markets.

I spent six years at adidas in Melbourne, beginning my career in apparel design across football, rugby, tennis and AFL before moving into the brand team as a Graphic Designer.

There I worked across major sporting moments and integrated brand campaigns, creating work spanning retail, OOH, digital, social and experiential.

Working at the intersection of sport, fashion and culture gave me a strong foundation in brand storytelling, visual craft and creating work that connects with people beyond a single channel.

Alongside my full-time roles, I’ve worked for over 10 years as a freelance creative and marketeer for individuals to large companies. I love working with different people and helping turn their ideas into something real, clear and visually compelling.

10+ years

WHAT I DO

Creative direction
Campaign concepts · Art direction · Visual storytelling · Creative strategy · Brand building

Campaign & production
Film · Photography · Motion · Digital · Social · CRM · Performance · OOH · Retail

Creative leadership
Team leadership · Creative feedback & development · Agency direction · Stakeholder management · Presenting & pitching · Creative coaching and workshop facilitation

Tools & technology
Figma · Adobe Creative Suite · AI creative tools