Brittney Malpeli
Brand, Campaign & Creative Direction
WHO'S BRITTNEY?
I'm an Australian creative living in Amsterdam with over 10 years of experience leading brands, campaigns and creative teams.
My work sits at the intersection of brand, storytelling and visual communication, with a focus on creating cohesive ideas that can live across multiple platforms and markets.
I have experience leading creative projects from early concept through to rollout, working closely with cross-functional teams and external partners to bring ideas to life in a consistent and considered way.
I LOVE WORKING WITH CURIOUS, COLLABORATIVE PEOPLE
WHO WANT TO MAKE WORK THAT PEOPLE CARE ABOUT.
Currently, I lead the consumer creative direction at TomTom, where I’ve helped reshape the brand and build an in-house team that knows how to make work that lands. Clear, confident and occasionally a bit unexpected.
Before that, I was Creative Lead at Swapfiets - the bike with the blue tire that needed to scale without losing its personality. I built and led the in-house team, helping evolve the brand while keeping the charm that made it distinctive in the first place.
I started my career in sport at adidas where I spent six years working across apparel design, sports marketing, brand campaigns and activations. That experience shaped how I think about audiences, culture and how brands show up in the world beyond just visuals.
Outside of work, I love visiting arthouse cinemas, walking my dog Elvis and escaping to the mountains when I can to go hiking. Growing up in Australia I was immersed in sport. From working and playing at a local tennis club to playing netball matches every weekend.
More recently, I picked up padel and was instantly hooked. I love trying new things and pushing myself. Especially when it involves being active, outdoors and has a bit of competition.
WORK EXPERIENCE
TOMTOM
Amsterdam HQ - Global role.
Head of Creative for consumer.
3 years.
SWAPFIETS
Amsterdam HQ - Global role.
Creative lead & SNR graphic designer.
3 years.
ADIDAS
Pacific HQ.
Graphic & apparel design.
6 years.
FREELANCE
CREATIVE DIRECTION
& DESIGN
As Creative Lead at TomTom, I lead an in-house studio alongside freelancers and specialist agencies. Turning strategy into fully realised 360 campaigns across all consumer touch points. From briefing and insight gathering through to concept development, production oversight, launch and optimisation.
Ensuring ideas don’t just launch but continuously improve through performance and audience insights.
Working brand-side at Swapfiets, I led an in-house studio of designers and copywriters delivering everything from large-scale campaigns to in-store assets and membership marketing. Helping drive the repositioning of the brand from a product-led subscription service to a membership brand, empowered by community and long-term engagement.
As Senior Graphic Designer, I led the development and roll-out of a refreshed visual identity and design system. Ensuring consistency across all touchpoints as the brand evolved from student-focused to a broader membership audience. Working across digital, print and retail communications, translating the visual identity across all markets and channels.
At 21, I started my career at adidas. Here I designed sportswear for the biggest football and rugby teams across Australia and New Zealand. Later moving into the brand and sports marketing team as a graphic designer. Shifting from product creation into campaign storytelling and asset design.
Working in a small, fast-paced team gave me early ownership across a wide range of outputs. It shaped how I work today: always connecting people, culture and product.
Alongside my full-time roles, I’ve worked for over 10 years as a freelance creative and marketeer for individuals to large companies. I love working with different people and helping turn their ideas into something real, clear and visually compelling.