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Brittney Malpeli - CREATIVE DIRECTION
WHERE IT STARTED
This is where I learned to design for emotion at scale. Something I still bring into my work today.
FOOTBALL APPAREL DESIGN
Sport isn’t just product.
It’s identity, community and emotion. It's something people connect to on a deeper level.
Designing at adidas meant working within that space, where the work doesn’t just sit on a screen, it becomes part of how people show up.
This was where I learned the impact of design, how something simple can carry meaning, pride and belonging.
It’s a way of thinking I still bring into my work today.
GRAPHIC DESIGN
From illustrations, emails and campaign visuals, each design needed to balance both performance and identity, function and expression.
MORE THAN
JUST PRODUCT
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