Brittney Malpeli
Brand, Campaign & Creative Direction
WHERE IT STARTED
This is where I learned to design for emotion at scale. Something I still bring into my work today.
FOOTBALL APPAREL DESIGN
Sport isn’t just product.
It’s identity, community and emotion. It's something people connect to on a deeper level.
Designing at adidas meant working within that space, where the work doesn’t just sit on a screen, it becomes part of how people show up.
This was where I learned the impact of design, how something simple can carry meaning, pride and belonging.
It’s a way of thinking I still bring into my work today.
GRAPHIC DESIGN
Working across illustration, email design and campaign visuals, I contributed to the development and rollout of brand campaigns across multiple touchpoints. Each output needed to balance performance and brand identity, function and expression.
