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Brittney Malpeli
GO Ride Branding
The branding for GO Ride steered clear of AI and digital perfection, choosing instead to celebrate the real and raw side of riding. From hand-drawn details sketched on gravel roads to lino cuts for merch made by artists who actually ride, the brand connected with its community in an honest, authentic way.
Video
We kept the launch film cool and effortless with a handmade feel, partly shot on 16mm and starring the real GO Ride crew who helped bring the app to life.
Video credit: Empire Films
Creative direction: Myself
Photography
The photography doesn’t just look good, it shows off what the app does best: winding routes and sharing them with your mates.
Photography credit: Bram Kahmann
Creative direction: Myself
Creative content mix
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