Brittney Malpeli
Power 1 launch
Concept and art direction for the launch of a new e-Bike for Swapfiets.
Roll out of digital and OOH executions. Project & stakeholder management.
Videos
30second main brand film with 4 supporting
6second ads created for the winter/summer video series. The videos highlight brand & product USPs whilst tapping into various pain points that cycling all year round solves. Fun, fast and colourful - reflective of the upbeat and energetic brand that is Swapfiets.
Render studio credit: Artbinary
CGI design
Render campaign created for the digital launch of the newest e-Bike from Swapfiets.
In the lead up/tease phase each 6 second video in the series highlighted a key product USP, the launch film then pieced these videos together to reveal the bike in full. As well as striking animated and static renders created for the website, retail, SoMe and performance ads following from the launch video.
CGI studio credit: Artbinary
Photography
Art direction and production for the Power 1 lifestyle shoot in partnership with Levis for styling. The focus to show the fun in riding an
e-Bike to break down the barrier to entry - it's an e-Bike for anyone and everyone.
Photography credit: Marina Coenen
