Brittney Malpeli
Brand design
I lead Swapfiets re-branding which included; updating colours, creating new icons, updating fonts, defining new photography and video style. I also was responsible for the creation of the new brand book, style guide and successful update of all marketing print/digital assets for 9 countries across Europe and the UK.
Brand Book
The brand book helped to define who the brand is and where it's going. This included creating
an in-depth style guides to help shape the way Swapfiets looked and sounded.
Illustration and
Icon style
Defining & creating new icons/illustrations that are unique to the brand and reflect its fun, playful vibe.
Animation created by myself.
Photography and
videography.
Defining a new photography and videography style that differeniates Swapfiets in the market and is reflective of the fun, worry-free vibe of the brand.
Photography credit: Marina Coenen
